“Business” is an amorphous term that often leads people to believe that, no matter the size, every business’s needs can be met with one particular formula. Enterprise software providers and developers often make this mistake, failing to realize (or perhaps just ignoring) the unique needs of the small business sector.
But, then again, there is a way to cater to small businesses and large corporations alike. The formula is simple: consider both their needs, and consolidate them in a way that refuses to compromise for one or the other.
This is the formula Zoom exhibits in its video conferencing software, providing the ideal working video environment for small companies
1)Pennies On The Dollar
While most video meeting solutions on the cloud require you to pay (maybe after a free trial period), our offering is actually completely free to use, with minor restrictions (such as a 40-minute time limit for meetings of more than two participants). Should you ever choose to pay for more control over your meetings, you pay only $14.99 per month to have up to 50 participants with no time limit. We feel that our pricing will help small businesses compete with bigger firms without having to empty their coffers.
2)The Interface Doesn’t Require a Tech Guru
We’ve all been there. You browse through several CRMs or email marketing software offers, decide on one that looks super attractive, take the free trial, and end up in a labyrinth of technobabble. Zoom is different.
Starting a meeting on Zoom involves just a few clicks, even on your first try. To invite participants, you just send them a link and they will be able to connect without an account. We believe that video communication needs to have as few roadblocks as possible to help small businesses that don’t have IT crews.
During meetings, all of Zoom’s features are accessible through its simple interface. Sharing your screen with participants, chatting with them, inviting new participants, modifying your settings, recording the meeting, and testing your audio is all done right there on the meeting screen. Buttons for these features only appear when you move your mouse, so they’re not cluttering your screen during your meeting. Zoom is able to “get out of the way” and let you focus on the other participants instead of the technology.
3)Look, Ma! No Proprietary Hardware!
Many other video solutions require the use of their own hardware in order to work properly. But small business owners are increasingly looking for something less rigid.
Who says you can’t host a video meeting with your employees on your mobile device…while skydiving? Zoom is an anytime, anywhere, anything product. Nothing stops you now from putting video in everything you touch. If smart watches become popular, you might even be able to use Zoom to ask someone what time it is… on your watch!
4)Hand Holding Included
If you have any experience with technology, you’ll have had your fair share of unsatisfying support experiences. This is especially a shame when you encounter a great company offering an awesome product, but it doesn’t provide adequate support for its customers.
To us, the best policy is to make software that doesn’t require support calls in the first place. The formula goes much like this:
Broken software = Support calls.
Good software = Little to no support calls.
References
1.Zoom best practices for your small business https://keap.com/business-success-blog/digital-marketing/zoom-best-practices-for-your-small-business
2.Zoom Became the Most Important App in the Business World Overnight https://www.inc.com/jason-aten/heres-how-zoom-became-most-important-app-in-world-its-really-quite-simple.html
nice stuff
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