As the past couple of years witnessed a drop in data costs, WhatsApp has successfully replaced the traditional offline messaging service as the primary mode of text communication in India.
1)Free of Cost
You read right! WhatsApp Business lets you list your business and contact your customers at absolutely no cost. With a popular messaging app enabling business owners to send service messages for free, this could mean a gradual decrease for the conventional, but costly SMS facility. This WhatsApp business plan also counters the need for SMEs to create a mobile presence by designing smartphone apps, a distinct advantage for young enterprises from a cost and complexity perspective.
2)Business Profiles
If you own a small business without a website, WhatsApp Business allows you to describe your business in detail, and you can fill in addresses, contact numbers, social media links, etc. that lets your clients know more about the nature of your operations. The app takes verification seriously; a green tick appears against the name of your business when WhatsApp Business has corroborated the details you had provided.
3)Many Messaging Options
This unique feature of customized reply settings on WhatsApp Business ensures that you are customer-ready at all times. The ‘Quick reply’ option lets you set up standard responses to frequently asked questions. To all new leads who get in touch with you, the ‘Greeting message’ can introduce your business and what makes you different. You can also frame a custom ‘Away message’ for communications during off hours or when the small business owners are busy.
4)Business Analytics
More communication also means more data, which can be leveraged to understand your customers better. WhatsApp Business offers messaging statistics, a feature that provides metrics on the number of messages that were sent, delivered and read. Using this information, you can analyze the frequency of response from your leads or customers, modify the content of quick replies and experiment on the strategy of communicating with them.
5)WhatsApp Web Services
WhatsApp Business supports its projection via WhatsApp Web, which lets you manage the service through your computer without the mobile app. It provides additional efficiency when interacting with clients and partners, and leaves automation possibilities open as the system grows.
References
1.How WhatsApp Business has become a popular tool for micro enterprises https://economictimes.indiatimes.com/small-biz/sme-sector/how-whatsapp-business-has-become-a-popular-tool-for-micro-enterprises/articleshow/71130211.cms
2.WhatsApp is now a lifeline for many small businesses in India https://qz.com/india/1882489/whatsapp-helping-indias-small-businesses-survive-covid-19-stress/
3.How WhatsApp for Business can help small businesses https://www.livemint.com/Technology/URMaOq3H6EmIMquwOm9CrI/How-WhatsApp-for-Business-can-help-small-businesses.html
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